Affiliate Disclosure & Editorial Policy

Last updated: November 2025

1. Who We Are

Woofuffle.co.uk is owned and operated by ENNER LTD, a company registered in England and Wales (Company No. 15651820). The website provides independent opinions and general educational content about dog ownership and consumer dog products.

2. How We Earn Money

Some pages may include affiliate links. If you click an affiliate link and make a purchase, we may earn a commission at no extra cost to you. Affiliate relationships allow us to fund and operate this website.

Affiliate income does not influence our editorial opinions, content selection, product scoring, or recommendations.

3. No Sponsored Advertising

We do not currently publish sponsored advertising. If we choose to publish sponsored content in the future, it will be clearly and prominently identified as sponsored or paid.

Samples received for review do not guarantee coverage or positive opinions.

4. Independent Editorial Opinions

Our content is based on:

  • research and publicly available information

  • general consumer observations and use

  • independent opinions at the time of writing

We do not allow brands or affiliate partners to edit, influence, or approve our content.

5. What We Review (and Do Not Review)

We review physical consumer dog products such as toys, harnesses, beds, crates, grooming tools, and accessories. We may discuss general training or behaviour considerations related to product use.

We do not review or assess:

  • ingestible products (food, treats, supplements, edible chews)

  • products marketed with nutritional, medical, therapeutic, or behavioural treatment claims

  • toxicity, regulatory compliance, or product safety

  • items requiring scientific, medical, or professional behavioural evaluation

Our content should not be used as professional training, veterinary, nutritional, or behavioural advice.

6. Affiliate Partners

We participate in affiliate programmes, which may include:

  • Amazon Associates

  • Awin

  • ShareASale

  • CJ (Commission Junction)

  • Other retailer or brand affiliate programmes

If Amazon links are used, the following applies as required by Amazon:

As an Amazon Associate, we earn from qualifying purchases.

7. Transparency & Advertising Regulations

We comply with:

  • UK Advertising Standards Authority (ASA/CAP Code)

  • Competition and Markets Authority (CMA) guidelines

  • Amazon Associates Programme requirements

  • FTC disclosure guidance (for international audiences)

Disclosures are clearly displayed before or early within content containing affiliate links.

8. Not Professional Advice

We may discuss general behaviour or training concepts for educational purposes only. We do not provide professional behavioural, nutritional, veterinary, therapeutic, safety, or regulatory advice. Results and outcomes vary between individual dogs.

Users should seek professional guidance from a qualified expert or consult manufacturers where appropriate.

9. How We Review Products

We assess products using the criteria set out in our Dog Product Reviews Evaluation Criteria. Scores reflect independent opinions and general consumer experience at the time of publication. Overall verdicts and star ratings are based on the calculated average score using our published evaluation criteria.

10. Contact

For questions about this policy, contact:

ENNER LTD (Owner of Woofuffle.co.uk)

Email: info@woofuffle.co.uk

Registered Address: ENNER LTD, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

A collection of different dog breeds